Our strategy has a simple main goal: they ask, you answer. People are asking hundreds of questions about your business, product & industry every day. So — let’s answer them. Great answers rank in Google, because it helps fulfill Google’s purpose: to give searchers the best experience possible.
We go out and find those hundreds of questions & keywords your audience is looking for, compile them into a list, and prioritize them by relevance & estimated traffic it would bring you.
Once we have our list of questions & keywords, writing content is simple — we just answer the question. We search for answers across the internet, so the searcher doesn’t have to. We then compile and/or summarize the answers into a single article. Depending on the type of questions, and how involved they are, the content can range from 500 words to 2,500+ words.
Bottom-line: it’s all about answering the question completely so that the searcher feels like their question is answered & they can stop searching. And it is at this point where you should try marketing to them, because you have been the helpful & now you have their attention.
Even if your articles are great & you provide answers to all your customers’ questions, it isn’t enough. Google won’t rank your content until others vouch for you, proving that they like & trust your answers. They do this by linking to your content from their websites. The more links you get, the better. The more popular the person giving you the link, the better.
We make sure that your content not only answers questions very well, but gets other websites talking about it — enough to rank.
